When Apple CEO Tim Cook was questioned about the price of the iPhone X during this week’s Q4 earnings results call, he put forward a very interesting way of looking at how much the phone costs. According to Cook, most people will be paying for their iPhone X monthly rather than paying the full...

Following on from recent reports that Apple is working on a glucose monitor feature for Apple Watch, CNBC reports that Apple CEO Tim Cook has been seen testing a prototype glucose monitor on his Apple Watch at Apple’s campus, in a bid to find out how blood sugar responds to various factors such...

According to a big article about Uber in The New York Times, via 9to5 Mac, Apple CEO Tim Cook once invited Uber CEO Travis Kalanick to a meeting at Apple’s headquarters, where Cook opened with, “So I’ve heard you’ve been breaking some of our rules.” Here, Cook was referring to how Uber had...

MacRumors reports that Apple CEO Tim Cook has been visiting Japan, where he has been getting hands-on time with Super Mario Run at Nintendo’s Kyoto headquarters. While visiting Nintendo’s headquarters, Cook also met with legendary Super Mario creator Shigeru Miyamoto and his staff. “Getting...

On the fifth anniversary of the death of Apple co-founder and former CEO Steve Jobs, current Apple CEO Tim Cook has paid tribute to the visionary leader and his own great friend, reports MacRumors. “’Most important, have the courage to follow your heart and intuition.’ Remembering Steve and the...

AppleInsider reports that Apple CEO Tim Cook has been talking to Robin Roberts on ABC News about all things Apple, including the iPhone 7, of course, as well as the AirPod controversy, and even Apple’s plans for AR and VR. Cook told Roberts that Apple is definitely interested in AR and VR...

MacRumors reports that Apple CEO Tim Cook has been talking to members of the Irish media about the European Commission’s announcement this week that Apple must pay 13 billion Euros in back taxes. Following up the open letter that he published on Apple’s website earlier in the week, Cook spoke...

Tim Cook continues on his travels this week, moving on from Beijing to India, where MacRumors reports he made a pre-dawn visit to the Siddhivinayak Temple in Mumbai today. New Apple India head Sanjay Kaul joined the Apple CEO on his visit. Aside from visiting the famous temple, Cook also met...

Tim Cook has been having a busy time during his trip to China, with MacRumors reporting that the Apple CEO spent his first day in the country taking a ride to a Beijing Apple store in a cab provided by Didi Chuxing, an Uber rival that Apple has just invested $1 billion in. Cook shared his...

While Apple CEO Tim Cook all over the news again today after penning another letter to the FBI regarding privacy matters and terrorism, he’s also given an interview to Fortune addressing wider matters, including, reports MacRumors, the prospects of an Apple car. As you might expect, he didn’t...

Apple CEO Tim Cook has been trending worldwide on Twitter all day today having written an open letter on Apple’s website in response to the FBI asking Apple to crack iOS encryption, specifically so that it can access the iPhone that was used by the San Bernardino terrorists. AppleInsider...

The Telegraph writes that Apple CEO Tim Cook has written a heartfelt email to Apple employees on the fourth anniversary of the death of Apple co-founder and CEO Steve Jobs. Possibly with the recent controversy about the new film that paints Jobs in a less-than-flattering light in mind, Cook...

Tim Cook made a thoroughly entertaining appearance on The Late Show with Stephen Colbert last night, talking about a wide variety of Apple topics, with Colbert even getting him to talk about the top-secret Apple Car project. After taking a few good-natured pot-shots at Apple during the monolog...

MacRumors reports that Apple CEO Tim Cook has given a wide-ranging and fascinating interview with BuzzFeed while being driven to Apple’s flagship 5th Avenue store in Manhattan during his current round of surprise Apple store visits. Talking about the privacy debate surrounding “Hey Siri,” Cook...