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According to latest data from Consumer Intelligence Research Partners, cited by AppleInsider, 76 percent of iPhone buyers also own a case for their phone. The study also informs that 15 percent of those who bought the new iPhone 5s chose Apple's official premium cases. Only 10 percent of iPhone 5c owners decided to buy Apples own cases.
CIRP also reveals that Otterbox is the leader of the market, the third-party case maker making half of the total cases for the previous-generation iPhone 4s. With the newer iPhone 5s and iPhone 5c, Otterboxs share decreased to just over 20 percent for each handset. AppleInsider provides further information:
But the largest percentage of iPhone 5s and iPhone 5c case owners simply don't know who makes their case. Among those polled, nearly half of all iPhone 5c owners indicated they don't know their case's brand, while 30 percent of iPhone 5s owners were unsure who made their accessory representing larger shares than Otterbox, Apple, or anyone else was able to carve out. Other case makers such as Belkin, Griffin, Incase, Incipio, LifeProof,Speck, and Spigen did not command a large enough share to be singled out like Apple or Otterbox. Collectively, they represent about 30 percent of iPhone 5s cases in use, and just over 20 percent of iPhone 5c cases, according to the survey.
Usually, before a big Apple product launch, case makers have accessories already prepared to be ordered, estimating the size based on the most realistic rumors and leaks. Do you have a case with your iPhone?
Source: AppleInsider