Apple Debuts iPhone 7 'Dive' Ad Highlighting Stereo Speaks and Water Resistance

Apple Debuts iPhone 7 'Dive' Ad Highlighting Stereo Speaks and Water Resistance

PhilSynowiec

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Apple-ad-iPHone-7-Dive-002.jpg
Apple today share a new commercial for the iPhone 7 on its YouTube channel titled 'Dive'. The 60 second ad highlights the latest iPhone's improved stereo speaker and IP67 water resistance.

In the ad, we see an older gentleman sunbathing by a swimming pool with his iPhone 7 Plus resting on his chest. The man is listening to “La Virgen de la Macarena” by Arturo Sandoval on the device and decides to crank up the volume.
Apple-ad-iPHone-7-Dive-001.jpg
The device is the placed on a table next to him in a pool of water, showing that the iPhone 7 can withstand the moisture. The man then climbs to the top of a diving board and plunges into a giant swimming pool.

The video closes with a tagline "practically magic", which has been used in several other iPhone advertisements. Check out Apple's Dive ad in the reply below.
 

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