In the ad, we see an older gentleman sunbathing by a swimming pool with his iPhone 7 Plus resting on his chest. The man is listening to “La Virgen de la Macarena” by Arturo Sandoval on the device and decides to crank up the volume.
The video closes with a tagline "practically magic", which has been used in several other iPhone advertisements. Check out Apple's Dive ad in the reply below.