Apple Launches New “If It’s Not an iPhone” Minisite

[Maura]

AppleInsider reports that Apple has extended its new “If it’s not an iPhone” campaign to the Internet by launching a new minisite that highlights all the iPhone’s unique features.

The site is designed in a similar way to other dedicated websites that paid homage to other Apple products, including the iPhone and 13-inch MacBook.

Here’s a quote from the minisite’s introduction:

“Every iPhone we’ve made—and we mean every single one—was built on the same belief. That a phone should be more than a collection of features. That, above all, a phone should be absolutely simple, beautiful, and magical to use.”

As you scroll down the site, you’ll see that it features a lone iPhone 6 with a display that cycles through various exclusive features that are also highlighted in the 13 sections on the minisite. These include hardware/software synchronicity, camera functions, apps, Touch ID, resistance to malware, Apple Pay, health tracking, and accessibility options.

The website ends with the now-familiar slogan, “And that’s why if it’s not an iPhone, it’s not an iPhone.”

Source: Apple takes If it s not an iPhone ad campaign online with new minisite