The first commercial boasts Apple's A9 processor, found in this year's iPhone models. Titled Ridiculously Powerful, actors in the ad can be seen using Apple Pay, playing games, recording videos, and more.
The second ad titled Hey Siri shows off... you guessed it... the "Hey Siri" feature on iOS. Actors in the commercial can be seen using Siri without having to hold down the Home button. The ad prides the iPhone 6S and 6S Plus having amazing voice recognition and hands-free features.
The two new Apple advertisements can be viewed in the reply below.