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Apple has reason to celebrate today, with AppleInsider reporting that the company has risen to the top of the British Business Superbrands 2013 chart, above the likes of British Airways in 2nd place, Google in 3rd, Microsoft in 8th, and Samsung in 14th, according to Superbrands. Apple did almost as well in the Customer Superbrands chart, coming in second, just behind Rolex, and ahead of Microsoft in 3rd place, and the likes of Disney in 16th place and Facebook in 14th. According to AppleInsider, Superbrands compiles the charts once a year, with the intention of gauging the perception of brands both business-to-business and consumer. The chairman of the Superbrands Expert Council, Stephen Cheliotis, said, As consumers remain unsettled and fearful over what feels like endless economic doom and gloom, it is perhaps no surprise that we are turning to reassuringly familiar brands that we have known throughout our lives. [/FONT]
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[FONT="]Superbrands polled over 1900 business people for the survey, and more than 2,900 British consumers.[/FONT]
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[FONT="]Source:[/FONT] Apple takes top spot in British business brand survey, second in consumer brands
Apple has reason to celebrate today, with AppleInsider reporting that the company has risen to the top of the British Business Superbrands 2013 chart, above the likes of British Airways in 2nd place, Google in 3rd, Microsoft in 8th, and Samsung in 14th, according to Superbrands. Apple did almost as well in the Customer Superbrands chart, coming in second, just behind Rolex, and ahead of Microsoft in 3rd place, and the likes of Disney in 16th place and Facebook in 14th. According to AppleInsider, Superbrands compiles the charts once a year, with the intention of gauging the perception of brands both business-to-business and consumer. The chairman of the Superbrands Expert Council, Stephen Cheliotis, said, As consumers remain unsettled and fearful over what feels like endless economic doom and gloom, it is perhaps no surprise that we are turning to reassuringly familiar brands that we have known throughout our lives. [/FONT]
[FONT="] [/FONT]
[FONT="]Superbrands polled over 1900 business people for the survey, and more than 2,900 British consumers.[/FONT]
[FONT="] [/FONT]
[FONT="]Source:[/FONT] Apple takes top spot in British business brand survey, second in consumer brands
