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Apple seems to have some troubles with the adoption of iOS 8, as it's not going as fast as last year's iOS 7. That's why the company has started sending out emails to its customers, encouraging them to make the jump to iOS 8.
Apple's email offers information on what's included with iOS 8, detailing features like QuickType, the new Health app, Family Sharing, iCloud Drive, and Continuity. Apple also gives specific installation instructions, letting users know that they can upgrade wirelessly using the Software Update tool or through iTunes.
As it turns out, lack of free space on low capacity devices is one of the major factors preventing users from updating, so many of them might resort to the old iTunes method of updating.
Source: Apple
