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According to a recent report coming from Reuters publication, it seems that Apple has ramped up its hiring of artificial intelligence and machine learning experts. With this move, it seems that Apple is trying to challenge Google's lead in features such as Google, something that Apple is starting to address in iOS 9 with its new "Proactive" feature. Julia Love from the publication is sharing more details:
"As part of its push, the company is currently trying to hire at least 86 more employees with expertise in the branch of artificial intelligence known as machine learning, according to a recent analysis of Apple job postings. The company has also stepped up its courtship of machine-learning PhD's, joining Google, Amazon, Facebook and others in a fierce contest, leading academics say."
Apple's machine learning efforts seem to be targeting Siri, which is expected to play an important role in the big event from tomorrow:
"Many of the currently posted positions are slated for software efforts, from building on Siri’s smarts to the burgeoning search features in iOS. The company is also hiring machine learning experts for divisions such as product marketing and retail, suggesting a broad-based effort to capitalize on data."
Source: Reuters
