Apple Stores now account for 25% of U.S. iPhone sales, study finds

[RaduTyrsina]

On June 27 this year, Tim Cook spoke to Apple Retail Store leaders during a summit in San Francisco’s Fort Mason telling them that Apple’s Stores will start selling more handsets. Six months later it seems that we are already seeing some significant changes in this direction.

A new survey from Consumer Intelligence Research Partners says that the amount of iPhones purchased from Apple stores has increased from 20% to 25% over the past months.

AllThingsD publication was the first to obtain the CIRP report which says the following:

The carrier stores are still the dominant place for Americans to get their new cellphones, but two other retailers — Apple and Best Buy — have emerged as significant channels. Apple, of course, sells only iPhones, but accounts for about 11 percent of retail phone sales, according to a survey from Consumer Intelligence Research Partners. Best Buy, which sells phones from all major carriers and all the big operating systems, accounts for 13 percent of sales. When it comes to the iPhone itself, Apple accounts for about a quarter of iPhone sales, with AT&T generating 21 percent and Verizon 18 percent.

So, we can see that the Apple Store now holds an 11 percent share of the U.S. retail phone market and also accounts for roughly one quarter of all iPhone sales, which are impressive numbers indeed.

Source: AllThingsD