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As it does every year, Interbrand has released its Best Global Brands rankings for 2014. Apple is valued at $118.9 billion and finds itself in the top spot, closely followed by Google with $107 billion. Tech companies are still leading the list, as out of the 100 firms on the list, 13 operate in the tech sector, and five of those are in the top ten.
IBM and Microsoft take the fourth and fifth slots in the rankings, while Samsung comes in seventh. Coca-Cola is on the third place, after being the most valuable brand for 13 years in a row. Interbrand says it looks at three key aspects in deciding a brand's value — the financial performance of the company's products and services, the role the brand plays in influencing consumer choice, and the ability the brand has to command a premium price.
Source: InterBrand
