Apple Tops FutureBrand’s World’s Favourite Company Survey

[Maura]

MacRumors reports that the results are in from FutureBrand’s 2016 World’s Favourite Companies survey, and Apple is once again victorious, wrestling the top spot once more from last year’s victors, Google.

FutureBrand asked 3,000 consumers several questions about the 100 biggest companies around the world, with the respondents required to give each company marks for 18 different factors, such as trust, innovation, individuality, people, resource management, and price premium.

FutureBrand said that Apple performed particularly well “in terms of perception strength, rather than financial strength,” and that it also scored high marks for its individuality, authenticity, and purpose. Areas in which Apple scored less highly include resource management, wellbeing, and respect.

Microsoft came second behind Apple, with Apple being slightly ahead in terms of personality and consistency, but Microsoft scored slightly higher than Apple in terms of innovation.

Other high-ranking companies beaten by Apple in the survey include Disney, Amazon, Samsung (which placed third), Toyota, and Facebook.

In the Technology Sector in particular, Apple performed even more impressively than in the overall survey, scoring 36 percent above the sector average for thought leadership and 33 percent above the sector average for consistency in producing high quality products. Thirty-seven percent above the sector average said that they would like to work for Apple, and 39 percent above sector average said that they would like to buy its products.

Source: Apple Takes Top Spot in FutureBrand's Ranking of World's Favorite Companies


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