📰 Apple's Revenue Expected to Exceed $400 Billion this year

An independent market research firm, Counterpoint, predicts that Apple's worldwide revenue will cross the $400 billion threshold in 2024.

This record level of growth is expected to be driven by an increase in hardware sales and services. Apple Intelligence needing modern hardware to run is likely to drive this growth in software, as well as the launch of new iPhones, Apple Watches, AirPods, and Macs this fall. Counterpoint predicts that AirPods are going to be the biggest source of growth for Apple in 2024.

Services revenue is expected to increase significantly as well when Apple Intelligence launches this fall. Apple services will continue to grow and outpace hardware significantly in growth.


From Counterpoint:

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.