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9to5 Mac reports that according to new figures from Rosenblatt’s analysts, Apple had a spectacular Black Friday weekend, selling approximately 6 million iPhone X units, and 15 million iPhones overall.
And it turns out that the 256 GB iPhone X model actually sold twice as many units as the 64 GB model, which considering it is Apple’s most expensive iPhone ever, is very good news for the company, as the 256GB model has higher revenue and profit margins than the 64GB version.
Current reports have Apple selling around 30 million iPhone X units over the entire holiday quarter, and Apple’s own earnings guidance expects the company to sell over 80 million iPhones overall for the quarter, which would represent a new revenue and unit record.
Rosenblatt adds that iPhone X demand is still strong, and iPhone X production is also now going strong at around 3 million units per week, which could increase to 4 million units in December.
Source: Report: 6 million iPhone X units sold over Black Friday weekend, buyers favor more expensive 256 GB model