I Have noticed that a lot of the top app companies are posting a heap of fake reviews when they launch a new game. I think this is a bit dishonest, but I understand how competitive the market is, and how important the first few reviews are to getting your app noticed. Do you guys think that Apple should crackdown harder on this or do you think that it doesn't make too much of a difference. I have also seen a few Indian companies selling reviews for the app store, not great but I guess it is similar to paying for search engine optimisation for a website.