Glu to Make a Katy Perry Mobile Game

[Maura]

Following on from the massive success of Glu’s Kim Kardashian: Hollywood game, MCV reports that the company is set to partner with Katy Perry to make a new mobile game featuring the singer’s voice and likeness. Glu says that it expects to launch the as yet unnamed game in the fourth quarter.

The news that Glu is working on the game with the multi-million-selling Katy Perry, who most recently appeared during the Super Bowl XLIX Halftime Show this past Sunday, had an immediate effect on Glu’s shares, which rose 14% to $4.39 in extended trading.

Doubtless Glu is hoping that its Katy Perry game will go on to have similar levels of success to Kim Kardashian: Hollywood, which, following its release last June, was responsible for around one third of Glu’s adjusted revenue for 2014.

It’s likely that the Katy Perry game will be similar to the Kim Kardashian game, whereby the player gets to create a celebrity character who then interacts with celebrities in the game world, attending parties and living in luxury homes. Most likely the dancing sharks will make a guest appearance as well!

Source: Kim Kardashian game maker Glu to develop Katy Perry game Reuters