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According to a report on AppleInsider today, there will be no chance of the sort of but whats it actually called though?! confusion that occurred when the third iPad launched earlier in the year at todays iPhone 5 launch, as Apples website has already given the game away about the new phones title, which will officially be called iPhone 5. Basically the clever people at AppleInsider decided to use the Search box on Apples corporate website, and found various search results relating to the iPhone 5, although the actual pages featured in the string of results are not yet active, apparently, including a press release page. Other new, but currently inactive, press releases include those relating to the new iPod touch and iPod nano, and a new iTunes. Usually these press releases go live when the event ends, although sometimes they get posted up sooner.
Source: Apple's website reveals iPhone 5 name, plus new iPod touch, nano & iTunes