Apple announced that the Retina HD display in the iPhone 7 models has been greatly improved. The new models will have the brightest display ever found on an iPhone, hopefully allowing us to see the screen better in the sunlight.
More importantly, the iPhone 7's Retina HD display now shows wide color gamut, like the iPad Pro, and the colors are managed to cinema standards.
The iPhone 7 cameras and Photos filters are also optimized for wide color gamut, meaning any photos you snap will look brilliant on the Retina HD display.
The iPhone 7 and iPhone 7 Plus will be available for pre-order on September 9, with shipping beginning September 16.