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AppleInsider reports that according to data from the Consumer Intelligence Research Partners (CIRP), via Investor’s Business Daily, Apple’s iPhone 7 was responsible for 43% of all Q3 iPhone sales. The standard-size iPhone 7 made up 31% of these sales, and the iPhone 7 Plus made up 12%. The iPhone SE was next in line, with a 9% share. The CIRP did not provide figures for iPhone 6s sales, but it did note that 17% of the iPhone 7 and iPhone 7 Plus buyers were upgrading from a 6s model, and 36% were upgrading from either an iPhone 6 or iPhone 6 Plus. Only 9% were making the switch over to iPhone from Android.
The CIRP puts the dominance of the iPhone 7 in this particular quarter down to the “positive reception” for the iPhone 7, as well as the slowing down of sales of other iPhone models prior to the iPhone 7’s September 16 launch.
Source: iPhone 7 made up 43% of Apple's US iPhone sales in Q3, data says