iPhone Sales in Middle East and Africa Grow by 133 Percent

[Maura]

AppleInsider reports that new figures from Counterpoint reveal that Apple is enjoying a big rise in iPhone sales in the smartphone market in the Middle East and Africa (MEA).

According to Counterpoints data, annual iPhone sales grew by 133% in the Middle East and Africa, up to 3.9% from 2.2% in 2014Q3, propelling Apple into the top five vendors by volume in the region.

Overall, annual smartphone shipments in the Middle East and Africa grew by 31% in Q3 of 2015, which is three times faster than the global rate, with smartphone growth slowing in many of the older markets.

According to Neil Shah of Counterpoint Research, the MEA region “is the next frontier and key geography for smartphone growth as growth across some of the major markets across Latin America, Asia, continue to slow down. The region is not only huge geographically but is also quite diverse i.e. home to some of the most underpenetrated emerging as well as some of the richer mobile phone markets in the world.”

Source: Apple's iPhone sales up 133% in rapidly growing Middle East & Africa region