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Apple hasn't started yet heavily promoting its new Apple Music service, but MTV has announced that it will reveal the 2015 Video Music Award nominees exclusively on Apple's live streaming radio station, Beats 1; so this is a huge help for Apple.
The nominees will be announced today at 10 a.m. Eastern time on the Beats 1 Chart show hosted by Brooke Reece with Travis Mills with the voting for the 2015 edition of MTV's popular awards to begin shortly after that.
Apple has partnered with MTV in order to be first to make the announcements, and it has proved that offering exclusive content is part of its launch strategy.
Source: MTV
