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It turns out the affordable and colorful plastic version of the iPhone isn't very popular, especially in overseas markets. In fact, sales of the iPhone 5C are so low, Apple has cut their production levels for the new device. Apple had Pegatron cut their 5C production by 20%, and Foxconn by 30%. Supposedly, one of their other unnamed suppliers had component orders cut by 50%. Apparently, in China, one of Apple's biggest new markets, the iPhone 5S is outselling the iPhone 5C by a factor of 8 to 1.
This trend has been borne out at the retail level as well, with multiple different companies discounting the iPhone 5C to try and get it to move. Keep something in mind though. Just because the iPhone 5C isn't doing so hot, doesn't mean bad things for Apple at all. The iPhone 5S is still selling like hotcakes, and retailers are having a difficult time keeping any of the gold-colored iPhones in stock. This just means Apple will be able to retool for the future and get a more accurate read on how many of the iPhone 5C to produce.
Source: UnWiredView