Ok...this shouldn't be hard to do.. I want to delete all the photos in camera roll at one time. I don't want to have to select each photo and hit delete. I would like to select "all" photos then hit delete to mass delete them all. Now this seems to be impossible. I've searched here and on the internet and nothing I've tried will work. I've tried the "uncheck sync photos" option in iTunes...don't work. I've tried the connecting to computer as a "hard drive/camera"..navigating to the DCMI folder, highlighting all photos and deleting...don't work. I'm on a WIndows PC by the way..I've tried the settings, general, usage, Photos & Camera, and swipe from left to right to produce a delete button....don't work. So besides downloading a $30 third party program to do this...is there a way to do it? Apple needs to fix this to be user friendly.