- Joined
- Jun 18, 2010
- Messages
- 4,891
- Reaction score
- 1,050
While Samsung has in the past made fun of Apple devotees who are happy to line up for days for the latest iPhone or iPad, it seems that, according to CNET, Apples Korean rival is actually quite fascinated with the phenomenon, and is trying to find out why people choose to line up for Apple devices and not their own brand of smartphones.
CNET reports that last Friday Samsung sent some employees down to study the line waiting for the newest iPhones outside Apples flagship Fifth Avenue store in New York. CNET says that the Samsung employees did not make themselves known, and did not even talk to any of the fans who were waiting in line. Rather, they simply filmed and photographed the line, and interviewed journalists, asking questions about Apples devoted fan base.
According to the report, the Samsung employees wanted to know whether or not the line was longer or shorter than the year before, and if the crowd was more or less excited than the year before. They were, apparently, also interested in whether or not Apple was still a cool brand.
Other companies release new phones, but theres not as much passion and heat [from customers], said an anonymous Samsung producer. Its only Apple. Why? Were curious.
Source: Samsung sends spies to uncover Apple's iPhone line phenom | Mobile - CNET News