Teens Not That Interested in Apple Watch

[Maura]

According to a report on MacRumors today, U.S. teens are not overly interested in the Apple Watch, especially when compared to the iPhone or iPad.

Piper Jaffray analyst Gene Munster has released his latest semiannual teen survey, where he polls around 6,200 U.S. teens about their device usage and plans for buying devices.

Munster’s figures show that only 11 percent of those polled said that they planned on buying an Apple Watch, which is a drop from 16 percent in the fall survey. The main reason for buying an Apple Watch given by that 11 percent was style, then design. Only 5 percent of those polled own a smartwatch.

“We believe the lower purchase intent reflects a wait and see approach to the Watch as it seems unclear what will be the ‘killer app’ for the Watch,” said Munster. “We expect teens to be a good market for the Apple Watch given the popularity of the iPhone, but believe it will take time for influencers (celebrities) to make the watch popular among teens.”

However, while they might not be that bothered about the Apple Watch, the teenagers polled by Munster are still very interested in the iPhone and iPad, with the devices still being the most popular smartphone and tablet respectively among the teenagers.

Source: Teen Interest in Apple Watch Drops Ahead of Launch iPhone Remains Popular - Mac Rumors