The Console Gaming Market Could be the Largest Opportunity for the new Apple TV

The Console Gaming Market Could be the Largest Opportunity for the new Apple TV

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As my colleague was saying a few days back, the next Apple TV is believed to come with App Store integration and Apple's forthcoming rumored television service. And now a fresh report coming from investment firm J.P. Morgan seems to suggest that the device could be taking the market of console gaming by storm.

Analyst Rod Hall believes the massive $34 billion console gaming market is the "real opportunity" for the next-generation Apple TV. He estimates that every 5 percent of the gaming market that Apple can capture will add about 2 percent to the annual earnings per share. He further suggests that a $40-per-month subscription plan would add just 1.4 percent to Apple's calendar year 2016 earnings per share.

The A8 chip already features PowerVR graphics that are estimated to be about on par with a Sony PlayStation 3, so the anticipated "A9" processor is expected to take that to a new level.

Source: AppleInsider
 

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