The Launch of the iPhone 6 and iOS 8 Drove Record Download Volumes for Apps

[RaduTyrsina]

Millions of customers from all over the world have been waiting for such a long time for a bigger-sized iPhone; and now that it's here, it is breaking new records. According to marketing technology firm Fiksu, the launch of the iPhone 6 and iOS 8 drove record download volumes for the most popular apps. Here are some more details:

Fiksu said that October download volumes were up 42 percent from September. Fiksu’s App Store Competitive Index — which tracks the average aggregate daily download volume of the top 200 free iOS apps — hit an all-time high in the U.S. of 7.8 million, up 42 percent from September and up 39 percent from a year ago. That was driven by people who bought iPhone 6s from Apple and then loaded them up with their favorite apps.

So, we can see that the average aggregate daily download volume of the top 200 free iOS apps has hit an all-time high in the U.S. of 7.8 million. This is up by an impressive 42 percent from September and up 39 percent from a year ago.

Micah Adler, CEO of Fiksu, in a statement, added the following:

"While recent indexes have shown a steady stream of escalating costs, the October index numbers validate another important trend: the increasing importance of apps to consumers. Mobile marketers must start thinking strategically about their marketing tactics over the longer term and figure out how to use apps to connect with customers. October’s hindsight should serve as a guide for marketers preparing for impending holiday activity.”

Source: Fiksu