Tim Cook Talks About His First Year as Apple CEO

[Maura]

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[FONT=&amp]BloombergBusinessweek Technology has an excellent interview with Apple CEO Tim Cook, which took place to mark Cook’s first 16 months in charge at Apple following the death of Steve Jobs. The interview covers a number of topics, starting with Jobs’ advice to Cook when he knew he didn’t have long to live: “He goes, ‘I never want you to ask what I would have done, just do what’s right.’ He was very clear.” Cook also talked about how his life had changed since taking on a more high-profile role within Apple, noting that the main change is that people recognise him. Cook also talked about his working relationship with Jony Ive, addressed the various personnel changes that have just taken place at Apple, detailed some of Apple’s brainstorming processes in meetings, in fact all sorts of good stuff that you don’t normally hear first hand from the higher-ups at Apple! Cook also talked about the iPad’s dominance of the tablet market, saying, “A great product doesn’t mean an expensive product. It means a fair price. The iPad mini is all the way down to $329. This isn’t an expensive product.” [/FONT]

[FONT=&amp]It really is a great read and well worth checking out for all of us who are fascinated by the inner workings of Apple. [/FONT]

[FONT=&amp]Source:[/FONT] Tim Cook's Freshman Year: The Apple CEO Speaks - Businessweek