The only advatage I see in going to the Apple Store as opposed to a VW Store... you're not going to get another device pushed on you when you originally walked in to buy an iPhone. Not that I'm saying this is definitely what will happen at a VW Store but, there is that possibility. However, if you do choose to purchase through a VW Store... be sure it's a "Corporate Store" and not an "Authorized Retailer." Employees at a Corporate Store are actual VW employees... as opposed to the Authorized Retailer whom are not.