WSJ: iPhone 5S production to start this quarter

[RaduTyrsina]

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Bringing back in the spotlight the fact that Apple is preparing to launch the new iPhone 5S this summer, a new Wall Street Journal report states that the production of the new gadget will start this quarter.

It’s reasonable to assume that if Apple will launch the next generation iPhone in June, the production of the handset will start sometime at the end of this month. This way, the company makes sure that enough smartphones are going to be available, when the time comes.

The iPhone 5S is expected to sport almost the same design in terms of shape and size, as its predecessor, according to sources familiar with the matter.

On top of that, Apple hasn’t abandoned its idea of creating a low cost version of the iPhone aimed at developing countries like China. The Wall Street Journal report mentions that the cheaper iPhone will probably hit th​​e market starting with the second half of the year. As previous information stated, the low cost smartphone will most likely feature a casing made of a cheaper material. Apple has apparently also been developing cases of different colors for the device, but nothing in this sense is known for sure.

Analysts feel that Apple has taken up the project of developing a cheaper iPhone, due to experiencing a lot of competition from Samsung. Neil Mawston from Strategy Analytics explained:

"The panacea is to transform the industry with a revolutionary design". Nevertheless "you have to do the traditional business school implementations like manage costs and move quicker than rivals."

Will the low-cost iPhone be the weapon needed to fight Samsung in developing nations?

Source: WSJ