Zynga Enables In-App Donations in FarmVille for Japanese Earthquake Relief Fund

Maura · Mar 15, 2011

TUAW reports today on a great initiative by gaming company Zynga to activate in-game donations in its FarmVille, Words With Friends, Zynga Poker and Vampire Wars games. Zynga is ensuring that 100% of the purchase price of radishes in FarmVille will go towards the earthquake and tsunami relief effort in Japan, with Zynga partnering with Save the Children to help make this happen. Zynga is aiming to raise $2 million to help the relief effort. The Zynga.org blog, which is the blog of the games companys very active charitable wing, posted a statement today, including the following extract:

The recent earthquake and ensuing tsunami that struck Japan brought unimaginable devastation and loss to the country and its citizens. Our collective hearts at Zynga go out to the hundreds of thousands of people affected by this tragedy. Immediately following the earthquake, Save the Children, an organization that Zynga has worked closely with in the past, quickly sprang into action and created the Japan Earthquake Tsunami Children Emergency Fund. We at Zynga are grateful that we can offer some assistance to Save the Children by mobilizing our technology, people and amazing community of players to support this organization in providing aid to the children of Japan.