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  1. Maura

    Apple Tops Brand Intimacy Survey for Second Year Running

    9to5 Mac reports today that according to MBLM’s annual Brand Intimacy survey, which polled 6,000 people from the US, Mexico, and United Arab Emirates, Apple is still the number 1 brand that they feel they have an emotional bond with. Apple also came out on top in last year’s Brand Intimacy...
  2. Maura

    Barclays: AirPods Still Selling Well, HomePod Sales Less So

    MacRumors reports today that according to a new report from Barclays analysts Blayne Curtis and co., AirPod sales continue to grow, and Apple will be increasing production to keep up with demand. Barclays expects AirPods shipments to reach 30 million units in 2018, which is not that far off KGI...
  3. Maura

    Fortnite Battle Royale Coming to iOS

    The Fortnite Team at Epic Games has announced that possibly one of the most popular video games in the world right now, Fortnite Battle Royale, is coming to iOS. The free-to-play console and desktop game is an online streaming phenomenon. Recently it was revealed to be the number one most...
  4. Maura

    California Announces Right to Repair Bill

    MacRumors reports that California has announced that it will be teaming up with several other states to introduce a new Right to Repair bill, which will mean that smartphone manufacturers will have to offer repair information, replacement parts, and diagnostic tools to owners of smartphones as...
  5. Maura

    Apple Set to Release Cheaper iPhone, iPad, MacBook Air and HomePod This Year

    If you’re thinking about buying a particular Apple device anytime soon then you might want to wait a couple of months, as according to a new report from Taiwan’s Economic Daily News, via Mac Otakara and MacRumors, Apple is planning to release cheaper versions of four of its most popular products...
  6. Maura

    Apple’s Rumoured New Over-Ear Headphones Set to Take on High-End Noise Cancelling Rivals

    Bloomberg has some new information today on the new over-ear headphones that Apple is said to be working on. According to Bloomberg’s sources, Apple was prompted to develop the over-ear headphones after the huge success of its AirPods in-ear headphones. The source says that the headphones will...
  7. Maura

    KGI Says Apple to Launch a Cheaper MacBook Air This Spring/Summer

    MacRumors reports today on a new research report from KGI Securities analyst Ming-Chi Kuo, who says that Apple will be launching a “more affordable MacBook Air” in Q2 this year, which means anytime between April and June, and possible at Apple’s WWDC in June. With the launch of this cheaper...
  8. Maura

    California Police are Using Decoys and Undercover Cops to Catch Apple and Google Bus Shooter

    For the past couple of months you might have spotted reports online about mysterious pellet-gun attacks on the shuttle buses that are used to ferry Apple and Google employees and other workers to their campuses in San Francisco, California. According to a report from AppleInsider, since the...
  9. Maura

    Snap to Launch Two New Pairs of Spectacles

    Engadget reports today that despite the fact that Snap’s Spectacles-with-camera gadget did not sell as well as the company had hoped, causing it to lose a rumoured $40 million due to over-estimating demand, the company is ready to give Spectacles another try. According to the original report...
  10. Maura

    Apple Sold More Watches Than All its Smartwatch Rivals Combined Last Year

    According to newly released figures from IDC, via MacRumors, Apple Watch is still the most popular smartwatch in the world, by a very big margin. IDC says that Apple Watch shipments exceeded 8 million units worldwide in the last quarter, also earning it the accolade of best-selling wearable...
  11. Maura

    My Tamagotchi Forever Coming to iOS March 15

    Tamagotchi digital pets that were a huge craze 20 years ago are about to make a big comeback on iOS with the forthcoming “My Tamagotchi Forever” free-to-play game, which will be released on March 15, according to AppleInsider. The game already had a soft launch in several countries at the end...
  12. Maura

    Many More Young Adults Using Apple Pay Than Google and Samsung Pay Apps in US

    9to5 Mac reports that according to a new survey of 1,000 young adult Americans (in the 18-35 demographic) by Dealspotr, more than 10% of those polled had used Apple Pay to buy items in a retail store, and 15% of them had used Apple Pay to buying goods online. This beats the likes of Google Pay...
  13. Maura

    Apple Watch Series 3 Can Now Track Your Skiing and Snowboarding Runs

    Any Apple Watch Series 3 owners inspired by the Winter Olympics to take to the slopes and start snowboarding or skiing will be happy to hear today’s news from Apple that, starting from today, you can now use Apple Watch Series 3 to track your activities. You’ll have to update the applicable apps...
  14. Maura

    Apple Launching Wellness Clinics For Staff

    Over the past few years we’ve seen how Apple has increasingly ventured into the health arena, with products such as the Apple Watch and iPhone frequently credited for saving the lives of users with heart problems, for example. Now it looks like Apple is set to take it further by launching a...
  15. Maura

    First-Day HomePod Pre-Orders Beat Those of Rivals

    MacRumors reports today on new data from NPD Group that shows that first-day pre-orders for Apple’s HomePod were bigger than first-day pre-orders for many of HomePod’s biggest rivals such as the Sonos One and the Google Home Max in the US. The only smart speaker that HomePod did not beat in...
  16. Maura

    Apple to Launch Over-Ear Headphones This Year After Success of AirPods

    AppleInsider reports today that well-sourced KGI Securities analyst Ming-Chi Kuo has said in a note to investors that due to the huge success of AirPods, Apple is planning to launch its own brand of over-the-ear headphones sometime this year. While Kuo did not give a specific date for the...
  17. Maura

    AirPower Wireless Charging Mat Could be Here By March

    According to a new report on Japanese Apple website Mac Otakara, via MacRumors, Apple’s new AirPower wireless charging mat could be onsale as soon as March. The news comes from “reliable sources,” apparently, and backs up previous similar claims from The Apple Post earlier this month...
  18. Maura

    Apple Repair Facility Made 1,600 False Alarm Calls Since October

    A fascinating story today from CBS Sacramento, via AppleInsider, which reports that Apple’s repair and refurbishing centre in Elk Grove, California, is responsible for making approximately 1,600 false-alarm 911 emergency calls since last October. Jamie Hudson, an emergency dispatcher at the Elk...
  19. Maura

    Apple Pay Used by Over 127 Million People Worldwide

    According to the newly released annual Apple Pay report from Gene Munster’s Loup Ventures, Apple Pay is growing year on year, an “impressive” performance, according to Munster. Loup Ventures estimates that there were 127 million global Apple Pay users by the end of 2017, a big increase from the...
  20. Maura

    Apple Working on Waterproof AirPods With More Siri Integration

    According to an exclusive report from Bloomberg today, Apple is currently working on upgraded AirPods with new hardware features. Bloomberg’s source says that Apple wants to create a regular upgrade cycle for AirPods, just as it does with its other products such as iPhone and iPad...
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