Just checked the GBP/USD exchange rate and then Apple's UK site. Looks like the £ is taking a hammering for some reason. Including VAT puts the UK price at £159. I'm sure that will put a lot of potential buyers off.
Dunno what that all means but they're priced at $219 in Canada.
BTW, here's an in-depth review of the AirPods and some of the tech and functionality for anyone interested.