Apple Expands the In-store Pickup Service to the United Kingdom

[RaduTyrsina]

Apple has recently launched the Personal Pickup opton in Australia and Canada earlier this week, and now it's expanding the in-store pickup service to the United Kingdom, as well. This allows customers to place an order on the Apple Online Store or Apple Store app and pick it up at a nearby Apple Retail Store.

Personal Pickup launched in the U.S. in 2011 and is offered for several Apple products, including Macs, iPhones, iPads, Apple TVs and the Apple Watch. Apple notifies customers via email or text message when their order is available for in-store pickup with a valid photo ID.

The international expansion of Personal Pickup is one of Apple retail chief's Angela Ahrendts main goals. Apple has opened 463 retail stores in 17 countries since May 2001, with nearly 200 located outside the U.S.

Source: Apple