Apple Launches (PRODUCT) RED iPhone 4S/4 Bumper

[Maura]

MacRumors reports that Apple has today launched a new accessory in Apple Stores online and in retail stores in the US, a (PRODUCT) RED bumper for the iPhone 4S and iPhone 4. The very fetching bumper costs $29, just the same as the existing black, white, blue, pink, orange and green bumpers for the iPhone 4S and iPhone 4, which were first launched back in June 2010 when the iPhone 4 was launched. What sets this bumper aside is that it is part of the (PRODUCT) RED campaign to help fight AIDS, of which Apple has been a long-time supporter, having previously launched red iPod nanos, iPad Smart Covers and iPad Smart Cases, among other products. MacRumors notes that at an Apple town hall meeting back in February, Apple’s CEO, Tim Cook, said that sales of Apple’s (PRODUCT) RED devices and accessories have raised more than $50 million for the charity.

Source: Apple Releases (PRODUCT) RED Bumper for iPhone 4S/4 - Mac Rumors