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A story on Bloomberg today says that it has heard from people in the know that Apple is currently working on several different types of iPhone, with a view to eating into the growing popularity of Android-based handsets. According to Bloomberg, one type of phone that Apple is currently looking into developing would be much cheaper and smaller than the iPhone 4. Bloombergs source has already seen a prototype of just such a device, which is roughly one-third smaller than an iPhone 4, and has no home button. Apparently Apple is looking to go down the cheaper iPhone route to broaden its appeal, especially to those customers who might normally consider buying an Android phone, as well as to potential customers in countries such as India or China where they tend to buy cheaper devices.
Instead of targeting 25 percent of the global mobile-phone market, Apple would be going after 100 percent, Charlie Wolf, an analyst at Needham & Co. in New York told Bloomberg.
The Bloomberg story goes on to say that Apple is thinking about marketing this new iPhone for approximately $200, with the idea that users will not have to be tied into a contract to use it. The source even says that Apple is thinking of releasing the phone in the middle of this year, but then again they say its also just as likely to be delayed or even scrapped altogether, as often happens to prototypes.
Other sources have also told Bloomberg that Apple is working on developing phones that can be easily used on multiple wireless networks, and a universal SIM, which would let iPhone users choose from several different GSM networks without having to change their SIM card.
Just imagine: an affordable iPhone that doesnt tie you into a contract!
Source: Apple Is Said to Work on Cheaper, Smaller IPhones - Bloomberg