The fruit company frontman is offering himself up to meet for a lunch with the highest bidder/donator. The lunch will take place at Apple's campus in Cupertino for approximately an hour. Along with the free lunch, Cook will also offer the winner two VIP tickets to a future Apple event.
Tim Cook's charity campaigns have always been pretty interesting. Back in 2013, Cook set an estimated value for his luncheon at $50,000, which then made it all the way up to $610,000. In 2014, Cook's estimated value doubled to $100,000, however the auction ended with only $310,000.
This year the starting bid for Cook's charity is only $10,000, or the price of an Apple Watch Edition. The estimated value of the auction is set around $100,000, so it will be interesting to see if the Apple CEO can break last year's winning bid once again.
