With battery life, one must take into account how the device is used. A brand new battery used in a low or very low signal area, accessing icloud frequently, using Safari to read the news pages frequently (and hence each news page will be downloading loads of large images, adverts, etc.) will hit the battery hard.
I am currently trying to learn another language and my battery drain through each day is a bit like driving at high speed and watching the fuel gauge make its way towards empty, because I am accessing all sorts of different aspects from course work, to translations, etc. If I take an iPad or iPhone ‘day off’, the battery drain drops to a few percent.