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Apple seems to be doing great in the United States, especially web traffic wise; however, on the old continent, things are starting to get a little rough. At least according to a new survey published by market research firm IDC.
The analysis explains that the marketshare for the iPhone has dropped dramatically, compared to the Q1 of 2012. In almost a year, Apple has managed to drop 5% snatching just 20% of the ​​overall European market. Europeans seem to have acquired the taste for Android devices and their immense diversity.
IDC states that Android has managed to grow with 14% extra from last year. In the Q1 2012, Android has spread among 55% of the smartphone holders while this year things were bulked up to 69% (21.9 million actual units).
What is the cause of Apple losing territory on European grounds, you might wonder? Well, according to analysts at IDC, the economy on the old continent has been experiencing a decline and an inability to produce much growth. They explain:
“Most Western European countries experienced a slowdown in smartphone sales as economies deteriorated, with a consequent decline in disposable income for consumers”.
That means that customers will try to stay away from high-end devices like the iPhone and will orientate themselves towards similar devices that come at cheaper prices. At this point we can’t help but wonder if the European trend will follow the Indian one. In India, Apple is no longer currently residing in the top 5 smartphone vendors and Android has taken over almost the whole market.
Source: Cnet
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