Top Analyst Says Reports About Slow iPhone 8 Sales Are “Overdone”

Maura · Sep 27, 2017

Analyst says that reports of slow iPhone 8 sales are overblown.webp

MacRumors reports that according to a new note to investors from KGI Securities analyst Ming-Chi Kuo, recent reports about the first weekend iPhone 8 and iPhone 8 Plus sales being lower than expected are “overdone.” Kuo added that going by estimates of iPhone 8 production and research data supplied by Localytics, the market is “excessively negative” about iPhone 8 sales.

Kuo says that first week iPhone 8 sales were in fact stable, and far from weak, adding that Apple expects a 50/50 split between demand for the iPhone X and iPhone 8 and 8 Plus, and that the sales projection for the two iPhone 8 models is right on target based on those early sales. Any report that says that the first-week adoption rate of the two new phones is low does not include the iPhone X.

Interestingly, Localytics’ recently released data revealed that the iPhone 8 Plus is proving to be more popular than the iPhone 8, which also ties in with Kuo’s expectations. In fact, the iPhone 8 Plus had the best first-weekend adoption rate of any of the Plus models released so far.

Referring to the shorter lines of people waiting outside Apple stores for the new iPhone 8 and 8 Plus, Kuo points out that carrier-customer demand for the phones was stable, and, generally speaking, people who wait outside stores for new Apple products are “presumably hardcore Apple fans and heavy users” who are most likely going to buy the iPhone X rather than the iPhone 8.

Source: Kuo: Reports of iPhone 8 Sales Woes 'Overdone' and 'Excessively Negative'

iDude · Sep 28, 2017

Agreed! The media makes this more negative then it probably is.

scifan57 · Sep 28, 2017

The news media is always quick to find any fault with anything Apple related. They don't spend nearly as much time and effort trash talking any other tech company.