iPhone X Was Best-Seller in China, Japan, and the UK in November

[Maura]

According to new data from Kantar Worldpanel, via AppleInsider, the iPhone X sold extremely well during its November launch period, coming out on top in three major markets, namely, Japan, Great Britain, and Urban China.

In Japan, the iPhone X had 18.2 % of sales, followed in second place by the iPhone 8 with 17.2%. In Great Britain, the iPhone X had 14.4% of sales, representing Apple’s best November figures for 3 years. The total iPhone line-up in Great Britain had 49.4% of sales.

In urban China, the iPhone X had 6% of sales, which, although a lower figure than in some other territories, was still high enough to beat the iPhone’s main competition in China, Huawei and Xiaomi. Many of those iPhone X buyers were apparently new to iPhone, having switched from other platforms, as was also the case with most of the US and European iPhone X purchasers.

In the US, however, the iPhone X was actually beaten by the iPhone 8 and iPhone 8 Plus, but all three were still way ahead of Samsung’s Galaxy S8, which was sixth.

Overall, the iPhone share in the US fell by 3.8% to 39.8%, and in the “big five” countries in Europe it fell by 0.6% to 23.9%. In China, though, the overall share rose by 4.6% up to almost 25%.

Source: Apple's iPhone X tops November sales in China, Japan & Great Britain