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In a move that is sure to anger a massive swath of its customers, Verizon CFO Fran Shammo, at the Global Technology, Media and Telecom Conference in Boston, announced that Verizon plans to eliminate grandfathered unlimited data plans permanently.
Customers that were grandfathered in with pre-existing unlimited 3G data plans will have to purchase Verizons data-share plan that it plans to unveil this summer, when they transition to 4G LTE service. Everyone will be on data share, he said.
No specifics were give on this new plan that will launch in the summer, but consumers who opt for the family plans will likely benefit the most.
Here is a quote from the source of this article with more info:
When asked how Verizon will drive customers to this new data share plan, Shammo said that LTE will be the anchor for the new plan and that as customers upgrade from 3G to LTE, they will have to be on a data share plan, allowing the company to sunset its unlimited 3G data plan. "A lot of our 3G base is on unlimited," Shammo said. "When they migrate off 3G they will have to go to data share. That is beneficial to us."
It is not clear what they plan to do with folks who are on a 4G LTE grandfathered unlimited plan, but essentially those folks might be considered hold-overs from the unlimited 3G data era, and they might fall under this as well. We will dig deeper to see if it becomes more clear, but it is looking like the folks on 3G unlimited data plans are the only ones targeted right now.
Thanks to all our tipsters for this one!
Source: FierceWireless and VZW