Apple Kicks Off World AIDS Day 2014 Campaign for (RED)

[Maura]

Apple’s annual campaign for World AIDS Day in support of (RED) has kicked off in earnest this week, beginning on the announcement that on Friday, November 28, Apple customers in the US will get a special edition (RED) iTunes gift card when they buy certain Apple products. For each gift card distributed, Apple will donate a percentage to the Global Fund to fight AIDS.

You’ll also have noticed that from Monday, November 24 (and ongoing until Sunday, December 7), the App Store’s Apps for (RED) campaign will be featuring 25 fan-favourite apps with exclusive new (RED)-themed content. Each time a customer purchases one such app, or an exclusive in-app purchase, all proceeds will go to the Global Fund to fight AIDS. This is the first ever global App Store initiative to support (RED).

Also, on Monday, December 1, which is World AIDS Day, Apple will donate a portion of every sale at Apple’s retail and online stores to the Global Fund to fight AIDS.

“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Tim Cook, Apple’s CEO. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”

“Apple isn't just in the fight to end AIDS. They are setting a new bar for business, giving $75 million and counting to the Global Fund as part of their partnership with (RED),” said Bono, co-founder of (RED). “I couldn't be prouder to work with them.”

Source: Apple